The combination of people, place, and technology opens up a variety of significant questions. These dynamics are potential conflicts and need to be treated as such, including providing the means for conflict identification and resolution. It could be the hacking and defacing of a website. It is a cultural form with which we understand, act, sense and create our world. Here, the notion of affect refers to the non-conscious and immediate physical activation of the senses before one can reflect consciously on it.